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SCOTTSDALE, AZ and LAS VEGAS – The Fiesta Bowl Organization today announced it has joined forces with Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) in a first-of-its-kind sports betting and fantasy gaming partnership for a college football Bowl game. The multi-faceted alliance focuses on fan engagement, the organization’s year-round events and expanding sports gaming and education in Arizona.
“This is a new frontier in the college football space, and the Fiesta Bowl is again out in front with this fan-focused partnership. There was significant interest in the marketplace to partner with the Fiesta Bowl; where Caesars stood out was with its similar community mindset and a creativity toward setting a new standard,” said Fiesta Bowl Chief Marketing Officer Jose Moreno. “We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona.”
With the new legislation permitting legal sports betting in Arizona, this multi-year relationship will expand Caesars’s footprint across the state by bringing its state-of-the-art platform to college football fans while enhancing the education of responsible gaming and bringing fans closer to the excitement that college football delivers.
Caesars will host new fan lounges within the stadiums for the PlayStation® Fiesta Bowl and Guaranteed Rate Bowl, become title partner of the PlayStation Fiesta Bowl pregame parties and join in the annual Arizona Bank & Trust Fiesta Bowl Kickoff Luncheon as presenting partner.
“We’re thrilled to work with the Fiesta Bowl Organization on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices,” said Dan Shapiro, Chief Development Officer of Caesars Digital. “These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards.”
Sports betting officially goes live in Arizona on September 9, and subject to required regulatory approvals, fans can make a bet at Chase Field or can download the Caesars Sportsbook app to make a bet from anywhere in the state. Sports bettors can earn credits and tier status to unlock incredible experiences through the industry-leading loyalty program Caesars Rewards.
Aligning with the Fiesta Bowl Organization is the most recent addition to Caesars’ growing list of sports relationships, including a recently announced expanded partnership with the Arizona Diamondbacks, Caesars Superdome and the National Football League. A part of Caesars Entertainment, William Hill opened the first sportsbook inside a U.S. professional sports complex at the world-famous Capital One Arena in 2020.